BRAND INTRODUCTION

BRAND HISTORY

Wensli was founded in 1975 in the "Silk Capital" of China, Hangzhou, Zhejiang. The company's mission is "To make the world fall in love with Chinese silk." Over the years, it has grown into one of China's most influential and prestigious silk brands, with brand experience stores located nationwide.

With 49 years of focus on the silk industry, Wensli has consistently used high-quality mulberry silk as its primary material. Its product range

includes four major categories: silk scarves, genuine silk home products, silk cultural and creative gifts, and silk printed fabrics.

As one of the key service providers for national events, Wensli has successfully served prestigious international events such as the Beijing Olympic Games, the Shanghai World Expo, the Guangzhou Asian Games, the G20 Hangzhou Summit, the Beijing Winter Olympic Games, and the Hangzhou Asian Games, bringing Chinese silk to the global stage.

2008 BEIJING SUMMER OLYMPICS

In 2008, Wensli, as an official licensed manufacturer for the Beijing Olympic Games, designed, developed, and launched 180 silk-related licensed products, including silk scarves, ties, home textiles, and 8 other major categories.

These products were sold in over 1,500 sp ecialty stores in the United States, Japan, mainland China, Hong Kong, and other regions, receiving widespread love from consumers.

The "Blue and White Porcelain" and "Pink" series of Olympic ceremonial dresses, designed and made by Wan Shi Li, along with more than 6,000 silk medal ribbons, became the focal point of both dome stic and international media coverage during the Beijing Olympics.

2010 EXPO Shanghai China

In 2010, Wensli became an official licensed manufacturer for the Shanghai World Expo. As a partner of the China Private Enterprises Pavilion, it also customized full silk traditional Chinese garments for the 17 leaders of the private enterprises.

Using silk as a medium, Wensli created the "2010 Shanghai World Expo Participating Countries' State Leaders' Gold Stone Engraving Edition" for the United Nations International Exchange and Cooperation Committee. This piece integrated three World Intangible Cu Itural Heritages-silk, calligraphy, and seal engraving-into one masterpiece. It was presented as a gift to the heads of state from 195 countries.

The "Blue and White Porcelain" and "Pink" series of Olympic ceremonial dresses, designed and made by Wan Shi Li, along with more than 6,000 silk medal ribbons, became the focal point of both dome stic and international media coverage during the Beijing Olympics.

In 2010, Wensli was the exclusive licensed silk apparel manufacturer for the Guangzhou Asian Games.

The company creatively designed and produced popular items such as the "Aspiration Color" collection and the "Asian Games Invitation Letter," which traveled to over 200 countries worldwide.

Additionally, Wensli crafted over 100 items, including silk scarves, ties, and woven brocade paintings, all engraved with Lingnan culture and Guangzhou Asian Games spirit.

These silk crafts added vibrant highlights to the Guangzhou Asian Games and allowed Chinese silk to carry the essence of Chinese culture and Lingnan charm, shining brightly on the global stage.

2010
GUANGZHOU
ASIAN GAMES

2016 G20 HANGZHOU SUMMIT

In 2016, at the globally significant G20 Hangzhou Summit, Wensli once again showcased the timeless charm of Chinese silk through cultural creativity and advanced technology.

From the exquisite presentation of "Silk Artwork" at the venues to the innovative application of "Silk New Materials," from the grand display of "Silk National Gift and Commemorative Gifts" to the meticulous expression of

"Silk Daily Use Items" and "Silk Diplomatic Attire," Wensli Silk demonstrated exceptional craftsman-ship. Wensli's dedication to the craft contributed to the customized services for over 20 projects across five major areas, including the G20 Summit and B20 Summit, totaling 8,360 exquisite items.

The three-dimensional, multi-layered presentation of silk elements highlighted the international allure of the "Silk Capital," leaving a lasting impression on the world's visitors.

2022 OLYMPIC WINTER GAMES BEIJING

Wensli, as an official licensed manufacturer and retailer for the Beijing 2022 Winter Olympics and Winter Paralympics, creatively designed dozens of licensed products.

Additionally, as a key element of the Winter Olympics' core landscape, 1,600 medal ribbons were crafted with Wensli's exquisite craftsmanship.

2023 ASIAN GAMES HANGZHOU

In 2016, at the globally significant G20 Hangzhou Summit, Wensli once again showcased the timeless charm of Chinese silk through cultural creativity and advanced technology.

From the exquisite presentation of "Silk Artwork" at the venues to the innovative application of "Silk New Materials," from the grand display of "Silk National Gift and Commemorative Gifts" to the meticulous expression of

"Silk Daily Use Items" and "Silk Diplomatic Attire," Wensli Silk demonstrated exceptional craftsman-ship. Wensli's dedication to the craft contributed to the customized services for over 20 projects across five major areas, including the G20 Summit and B20 Summit, totaling 8,360 exquisite items.

The three-dimensional, multi-layered presentation of silk elements highlighted the international allure of the "Silk Capital," leaving a lasting impression on the world's visitors.

Brand Innovation

Brand Building Integrates Globally Wensli Silk, with its leading advantages in brand, technology, culture, and design, competes alongside more international brands, while actively integrating into a broader global market.

BRAND FRIEND

In 2016, during the G20 Hangzhou Summit, then-IMF Managing Director Christine Lagarde visited Wensli and was deeply impressed by the quality and elegant aesthetics of Wensli silk. She wore Wensli silk accessories at several important occasions during the summit.

After the G20 Summit, Lagarde continued to select Wensli silk accessories and clothing at important events such as the Belt and Road Summit and the Shanghai Import Expo.

BRAND AMBASSADOR

From a 17-year-old gymnast dreaming of the Olympics to a great mother returning to the stage at 27, and to a 48-year-old legend still chasing her dreams with grace and strength, Oksana Chusovitina has turned her life into a legendary story.

Technological Innovation

Wensli Artificial Intelligence Future Factory: Covering an area of approximately 96 acres with a total investment of nearly 1 billion yuan, Wensli will introduce a series of internationally leading smart production equipment. In the "Internett" environment, the factory will focus on digital printing, personalized customization, and the manufacturing of silk-related products and services.

Wensli Silk Culture and Creative Industry Park:Integrating silk industry production, creative design, technological research and development, modern logistics, and industrial tourism, the park will become an industry-leading digital printing intelligent factory.

FIVE CORE TECHNOLOGIES

Silk Worm Breeding Research
Through genetic recombina-tion, Wensli has taken the lead in breeding new types of silk worms with enhanced functionality, meeting modern people's deep needs for green and healthy products.

Silk Protein
New Materials and New
Biological Research Wensli pioneered the small molecule silk protein extraction technology, which is now expanding into the life and medical fields.

Artificial Intelligence Digital Printing Technology
With the globally leading
ART and ICOLOR techn logies, Wensli is creating a new, green, enticient, ano convenient digital printin model.

GBART
This technology creatively reorganizes the traditional dyeing process, achieving truly green dyeing.

AIGC
With a database of over 500,000 floral patterns and hundreds of Al algo-rithms, Wensli can design over 100,000 unique silk patterns for individuals worldwide.